Wine is as intrinsically subjective a topic as you are likely to find. That's possibly the reason so many of us come to grasp it with such emotive, human-like language. Our discussions of finding a wine, intense, confused and muddled together with excitement upon finding the "right" wine, and dour sharpness revisiting wines you have grown to despise. In many senses, we fall for wine, for a grape, or region. It is at the very heart of wine. While this can sound in many senses very fairy-like, there is actually an abundance of science behind it too. I know this because I researched it for the large part in my degree (Who says University is wasted on the youth). One of the things that you stumble upon if you read about is the effect of mood and surroundings on our perceptions and guess what, people have an effect on both of those, friends and memories can make a massive difference to how you receive a wine.
